{
  "meta": {
    "url": "https://shotlingo.com/tools/app-store-keyword-counter",
    "lastVerified": "2026-09-26",
    "keywordFieldLimit": 100,
    "license": "MIT",
    "attribution": "Maintained by Shotlingo (https://shotlingo.com). Linkback appreciated."
  },
  "wasteExamples": [
    {
      "id": "space-after-comma",
      "mistake": "A space after every comma",
      "before": "photo editor, filters, camera, collage, effects",
      "after": "photo editor,filters,camera,collage,effects",
      "charsSaved": 4,
      "why": "Apple parses the comma alone as the separator. Each space after one is a full character spent on nothing search-relevant."
    },
    {
      "id": "singular-and-plural",
      "mistake": "Listing both the singular and plural form of a word",
      "before": "screenshot,screenshots,translation,translations,localize,localizes",
      "after": "screenshot,translation,localize",
      "charsSaved": 35,
      "why": "Apple's search matches singular and plural forms of the same word automatically, so the second form never adds reach — only cost."
    },
    {
      "id": "repeat-across-terms",
      "mistake": "Repeating the same word inside multiple multi-word phrases",
      "before": "photo editor,video editor,photo collage,photo filter",
      "after": "photo editor,video,collage,filter",
      "charsSaved": 19,
      "why": "Apple indexes individual words within the field, not just whole phrases, so \"photo\" only needs to appear once to match all four original phrases."
    },
    {
      "id": "repeat-name-subtitle",
      "mistake": "Repeating a word already in your App Name or Subtitle",
      "before": "Name: \"Shotlingo: Screenshot Localizer\" · Keywords: screenshot,localizer,aso,app store optimization",
      "after": "Name: \"Shotlingo: Screenshot Localizer\" · Keywords: aso,app store optimization",
      "charsSaved": 21,
      "why": "App Name and Subtitle are both indexed for App Store Search already. A word repeated in Keywords spends budget on a term Apple already has from elsewhere on the listing."
    }
  ]
}