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App Store Keyword Field Counter

The App Store Connect Keywords field allows exactly 100 characters, including commas, and never shows the count as you type. Paste yours below to see the live count, plus duplicate, plural, and name/subtitle-overlap terms flagged automatically. Free, no signup.

Counter

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Characters used / 100
0
Remaining
0
Terms
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Flagged
    Would save 0 characters

    Common ways to waste the 100 characters

    Four concrete before/after examples. The counter above flags the first three live; the fourth needs your actual Keywords string, which is exactly what it's for.

    A space after every comma (saves 4 chars)

    − photo editor, filters, camera, collage, effects
    + photo editor,filters,camera,collage,effects

    Apple parses the comma alone as the separator. Each space after one is a full character spent on nothing search-relevant.

    Listing both the singular and plural form of a word (saves 35 chars)

    − screenshot,screenshots,translation,translations,localize,localizes
    + screenshot,translation,localize

    Apple's search matches singular and plural forms of the same word automatically, so the second form never adds reach — only cost.

    Repeating the same word inside multiple multi-word phrases (saves 19 chars)

    − photo editor,video editor,photo collage,photo filter
    + photo editor,video,collage,filter

    Apple indexes individual words within the field, not just whole phrases, so "photo" only needs to appear once to match all four original phrases.

    Repeating a word already in your App Name or Subtitle (saves 21 chars)

    − Name: "Shotlingo: Screenshot Localizer" · Keywords: screenshot,localizer,aso,app store optimization
    + Name: "Shotlingo: Screenshot Localizer" · Keywords: aso,app store optimization

    App Name and Subtitle are both indexed for App Store Search already. A word repeated in Keywords spends budget on a term Apple already has from elsewhere on the listing.

    Why the Keywords field is worth optimizing

    App Name, Subtitle, and Keywords are the only three App Store Connect fields Apple indexes for App Store Search. See the full breakdown on App Store Character Limits. Keywords is also the only one of the three users never see, so every character spent on a duplicate, a redundant plural, or a word already covered by your Name or Subtitle is a character that could have reached a search term nobody else is targeting yet.

    Download the waste-pattern dataset

    Use the JSON in build scripts or spreadsheets; the CSV opens in any spreadsheet.

    JSON
    app-store-keyword-counter.json
    Machine-readable. Every common mistake with its before/after example and characters saved.
    CSV
    app-store-keyword-counter.csv
    Spreadsheet-friendly. One row per mistake.

    Embed this counter on your site

    Drop the iframe below into any ASO post, design guide, or internal wiki. It auto-themes to light/dark.

    Interactive counter 
    <iframe
  src="https://shotlingo.com/tools/app-store-keyword-counter/embed"
  width="100%"
  height="560"
  style="border:0;border-radius:14px;max-width:720px"
  loading="lazy"
  title="App Store Keyword Field Counter (Shotlingo)"></iframe>

    Includes a canonical link back to this page. Theme query: ?theme=light|dark|auto.

    Now localize the listing those keywords describe.

    Shotlingo localizes your App Store screenshots into 40+ languages so the product page backing your keyword strategy is ready everywhere it's searched. Free tier, no credit card.

    Start free See all field limits →

    FAQ

    How long can the App Store Keywords field be?

    100 characters total, including every comma that separates terms. There is no per-word limit — a single long phrase can use the whole 100, or it can be split across many short terms.

    Should I put a space after each comma?

    No. Apple only needs the comma to separate terms, so a space after it is a character spent on nothing. Dropping every space in a full field typically reclaims several characters, which is often the difference between fitting one more real term and truncating.

    Do I need both "app" and "apps", or "screenshot" and "screenshots"?

    No. Apple's App Store Search matches singular and plural forms of the same word automatically, so listing both only spends characters without adding search reach.

    Should I repeat words from my App Name or Subtitle in Keywords?

    No. App Name and Subtitle are both indexed for App Store Search on their own — see /tools/app-store-character-limits for the full indexed-field breakdown. Repeating a word that already appears there wastes Keywords budget on a term Apple already has.

    Does the Keywords field itself appear anywhere on my product page?

    No. Unlike App Name, Subtitle, and the description, the Keywords field is never shown to users — it exists purely to feed App Store Search. There is no downside to using less natural, denser phrasing there than you would in visible copy.

    Can each App Store localization have a different Keywords field?

    Yes, and it should. A keyword string translated word-for-word rarely reuses the same 100 characters efficiently — see /tools/app-store-localization-checker for how much your specific text is likely to expand or shrink per language.

    Methodology & changelog

    The 100-character limit, no-space-after-comma rule, and Apple's automatic singular/plural matching are the same facts already verified on App Store Character Limits. This page turns them into a live counter and concrete before/after examples rather than re-deriving them.