Blog
Insights on ASO, localization strategies, and product updates from the Shotlingo team.
15 App Store Screenshot Examples That Convert
We break down 15 app store screenshot examples across 5 design patterns, from clean device mockups to localized RTL layouts, and why each one works.
iPhone Duo Screenshot Sizes and Apple's New App Store Creative Assets (2026)
Every iPhone Duo screenshot size, the April 2027 requirement, and the specs for Apple's new header and search results assets, checked against Apple's pages on October 8, 2026.
App Store Subtitle Examples: 20 Ideas Within the 30-Character Limit (2026)
20 App Store subtitle examples with exact character counts, four patterns that work, and what happens to a 30-character subtitle when you localize it into German or Japanese.
Screenshot Localization vs String Translation: Why a TMS Won't Localize Your App Store Screenshots
Crowdin and Lokalise localize your app's strings. They do not localize your App Store screenshots. Here is the difference, and which tool does which job.
How to Promote Your Indie App for Free in 2026 (What Actually Works)
Most free app promotion advice recycles the same list. Here is what actually moves installs for an indie app, measured, plus the free ad you already own.
App Store Screenshot Text Expansion by Language: A 41-Locale Data Reference
Text length and rendered width for all 41 App Store languages, including the CJK gap that quietly breaks screenshot layouts.
18 ASO Tips for Indie Developers in 2026 (Beyond Keywords)
Keyword strategy gets an app found. These 18 ASO tips cover what makes it convert: screenshots, caption text, ratings, release cadence, in-app events, editorial nomination, localization, and Custom Product Pages.
App Store Screenshot Text Expansion by Language: All 41 Locales, German to Chinese (2026)
German app store screenshots need 35% more horizontal space than English. Chinese needs 50% less. Full text-expansion data for every language Shotlingo supports, sourced from our own locale dataset.
App Store Preview Video vs Screenshots: What to Ship First (2026)
Screenshots are mandatory, previews are optional, and Apple treats them differently in Search versus the product page. Here is what to build first and when a preview video earns its production time.
Yes, You Can Update App Store Screenshots Without a New Build
Screenshots and keywords are version metadata, not part of your binary. Only the app icon needs a new build, and only promotional text skips App Review.
App Store Screenshot Aspect Ratios: Which Device Classes Share One Canvas (2026)
Aspect ratio and pixel size are different questions. Modern iPhones share one 19.5:9 canvas, but the iPad 11 inch class breaks the 4:3 pattern and Watch, Mac, and TV each need their own template. A full canvas-reuse map for App Store and Google Play.
App Store Character Limits: 19 of 41 Locales Overflow
The 30-character App Store name limit is fixed, but translated length is not. German runs 35% longer than English, and 19 of the 41 App Store locales we track land in a high overflow-risk bucket after translation.
App Store Connect Rejection Recovery: The 7 Codes That Actually Hit Indie Apps (2026)
Four App Review guidelines cause most indie rejections, and three more hit screenshots and metadata. The split that matters is whether the fix lives in your binary or in App Store Connect. Metadata fixes resubmit the same day.