Screenshot Localization

Screenshot localization means giving each App Store language its own screenshot set instead of showing every storefront the primary-language one. App Store Connect keeps screenshots per localization, and a language without its own set shows the screenshots of the app's primary language. The work has four parts: translating the caption text, reflowing the layout when a translation is longer than the source, mirroring the design for right-to-left languages such as Arabic and Hebrew, and uploading every set under the matching locale code.

Why It Matters

Screenshots are the first thing a visitor sees on a product page, and they are only readable if they are in the visitor's language. Localizing them is also a per-locale, per-device-size job, so the file count grows with every language you add.

Example

An app ships to 12 locales with 6 screenshots each. That is 72 images per device size to translate, check for overflow, export and upload under the right locale, which is why most teams automate it.

Frequently Asked Questions