Custom Product Pages (CPP)

Apple Custom Product Pages let you create up to 35 alternate App Store product pages with unique screenshots, videos, and promotional text. Each variant gets its own URL for paid campaigns.

Custom Product Pages (CPP) is an Apple feature launched with iOS 15 in December 2021. It allows developers to create up to 35 alternate versions of their App Store product page, each with different screenshots, app preview videos, and promotional text. Every variant gets a unique URL that can be used in paid ads, social posts, or partnership campaigns.

Why It Matters

CPP lets you match landing page content to ad creative without changing your default App Store listing. A fitness app can show running screenshots to runners and yoga screenshots to yoga enthusiasts using different CPP URLs.

Example

A meditation app runs a Meta ad campaign targeting new parents. The ad creative mentions "sleep meditations for parents" and links to a CPP showing parent-focused screenshots, while the default App Store page stays generic.

Frequently Asked Questions

How is CPP different from PPO?

CPP targets specific audiences with different content via unique URLs. PPO A/B tests variants of your default page using random organic traffic splits. CPP is for paid campaigns, PPO is for organic optimization.