Localize App Store Screenshots to Bulgarian
Български
Bulgaria = ~7M people.
Why Bulgarian matters
Bulgarian reaches ~7M people and, though Cyrillic, is emphatically not Russian. Its signature localization challenge is typographic: Bulgarian uses its own upright letterforms for letters like ж, к, т and ш, which only appear when the font carries the OpenType `locl` Bulgarian variants and the text is tagged `lang=bg`. Otherwise it renders in Russian-style glyphs that natives read as foreign. It also uses ъ as an ordinary vowel, unlike Russian's hard sign.
Order fresh groceries delivered to your door
Поръчвайте свежи продукти с доставка до дома
Localization tips for Bulgarian
- 1 Bulgarian Cyrillic has its own upright letterforms (в, г, д, ж, з, и, к, п, т, ш differ from Russian shapes). Use a font with the OpenType `locl` Bulgarian forms and tag text `lang=bg`, or it renders in Russian-style glyphs that look foreign.
- 2 ъ ('er goljam') is a full vowel in Bulgarian (as in 'България', 'поръчвам'), not a Russian-style hard sign. It appears inside ordinary words, so don't treat it as noise.
- 3 Budget ~20% more width for Cyrillic.
- 4 Bulgarian has no noun cases but attaches the definite article as a suffix (-ът/-та/-то); translation routed through Russian mangles these endings. Proofread.
- 5 The alphabet omits Russian's ы, э and ё. A font or keyboard tuned only for Russian is a red flag.
- 6 Use formal 'Вие' for business apps and informal 'ти' for consumer apps.
Fonts for Bulgarian
Noto Sans ships Bulgarian localized Cyrillic forms via the `locl` feature, but only when the text is tagged `lang=bg`. Most design tools default to Russian-style glyphs otherwise. Confirm ж, к, т and ш take their Bulgarian shapes and that ъ is present.
Most common mistake
Rendering Bulgarian in default Russian-style Cyrillic because the design tool never applied the `lang=bg` tag. The letters are technically correct but the shapes are Russian, and Bulgarian readers immediately perceive it as 'not really Bulgarian'.
Bulgarian localization FAQ
What App Store Connect locale code should I use for Bulgarian?
Use bg when adding Bulgarian (Български) screenshots in App Store Connect or Google Play Console. Using the wrong code means your localized screenshots never reach Bulgarian users.
Does text expansion affect Bulgarian screenshot design?
Bulgarian runs +20% vs English on average character count. You should design buttons and headlines with explicit overflow headroom, because text that fits in English will break in Bulgarian.
Does Shotlingo automatically localize screenshots to Bulgarian?
Yes. Shotlingo auto-translates your App Store screenshot text to Bulgarian (Български) with AI that respects text expansion, and platform-appropriate fonts. Export the localized bundle ready for App Store Connect locale bg.
Do I have to translate my App Store screenshots to Bulgarian?
If Bulgarian is a major market for your app, yes. Unlocalized screenshots significantly reduce conversion, because users scroll past copy they cannot read. Even partial localization (headlines only) typically beats English-only.
Localize your screenshots to Bulgarian automatically
Shotlingo handles expansion, fonts, and App Store Connect locale codes for you. Free to try.
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