Localize App Store Screenshots to Polish
Polski
~40M Polish speakers, Poland = CEE region's largest app market.
Why Polish matters
Polish reaches ~40M speakers and Poland is the largest app market in Central-Eastern Europe. The language is long and consonant-dense, so copy that fits in English routinely overflows by roughly a third. It also carries nine diacritics and seven grammatical cases, so a single dropped ogonek or a slashed-L rendered as a plain L reads as a spelling mistake to natives.
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Localization tips for Polish
- 1 Budget ~30% more width; Polish is verbose with heavy consonant clusters (e.g. 'przechowywanie').
- 2 Nine diacritics: ą ć ę ł ń ó ś ź ż. The ł (slashed L, pronounced like English 'w') is a separate letter. A font that drops the stroke turns it into a typo.
- 3 Distinguish ż (dot above) from ź (acute above): they are different letters and sounds, so a font that renders both as a generic z-with-mark corrupts words.
- 4 Polish formal address uses Pan/Pani with third-person verbs, not a 'you' pronoun. Machine output often mis-picks 'wy/ty'; informal 'ty' suits youth and consumer apps.
- 5 Use Polish typographic quotes „…” (low opening, high closing), not English straight quotes.
- 6 Seven cases mean a CTA translated in isolation often needs a different ending in context. Proofread rather than trusting word-for-word output.
Fonts for Polish
Lato (designed by Polish type designer Łukasz Dziedzic), Inter, Roboto and Noto Sans all cover Polish well. Verify ł keeps its stroke (not a plain l), the ogonek on ą/ę and the acute on ś/ź/ń render, and ż (dot) is visually distinct from ź (acute).
Most common mistake
A font that renders ł as a plain 'l' or collapses ż and ź into one glyph. The words still look vaguely Polish to a non-speaker but read as misspellings to natives, undercutting the entire listing's credibility.
Polish localization FAQ
What App Store Connect locale code should I use for Polish?
Use pl when adding Polish (Polski) screenshots in App Store Connect or Google Play Console. Using the wrong code means your localized screenshots never reach Polish users.
Does text expansion affect Polish screenshot design?
Polish runs +30% vs English on average character count. You should design buttons and headlines with explicit overflow headroom, because text that fits in English will break in Polish.
Does Shotlingo automatically localize screenshots to Polish?
Yes. Shotlingo auto-translates your App Store screenshot text to Polish (Polski) with AI that respects text expansion, and platform-appropriate fonts. Export the localized bundle ready for App Store Connect locale pl.
Do I have to translate my App Store screenshots to Polish?
If Polish is a major market for your app, yes. Unlocalized screenshots significantly reduce conversion, because users scroll past copy they cannot read. Even partial localization (headlines only) typically beats English-only.
Localize your screenshots to Polish automatically
Shotlingo handles expansion, fonts, and App Store Connect locale codes for you. Free to try.
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