LOCALIZATION GUIDE · he

Localize App Store Screenshots to Hebrew

עברית

Israel = ~9M people, high per-capita ARPU, tech-savvy.

Text expansion
+0%
vs English
Layout risk
Low
overflow severity
Locale code
he
App Store Connect

Why Hebrew matters

Israel is small (~9M) but punches far above its weight in ARPU and app sophistication, and local users quickly flag a listing that was flipped rather than genuinely built RTL. Hebrew is right-to-left like Arabic but non-cursive and more compact, so text is often slightly shorter than English, yet the same mirroring discipline applies to icons, arrows and progress bars. Five letters take a distinct final form at word end (כ→ך, מ→ם, נ→ן, פ→ף, צ→ץ), so any tool that reshapes or truncates text must respect them.

English (source)

Scan receipts and track expenses instantly

42 chars

סרקו קבלות ועקבו אחר ההוצאות בזמן אמת

37 chars

Localization tips for Hebrew

  1. 1 Mirror the whole layout (icons, directional arrows, progress bars and back buttons), not just the text run.
  2. 2 Hebrew is normally written without niqqud (vowel points); do not add them to marketing headlines, as it reads like a children's book or a religious text.
  3. 3 Respect the five sofit (final) letter forms ך ם ן ף ץ. A naive slice or reshape routine that ignores them produces broken words.
  4. 4 Numbers, prices and Latin brand names stay LTR inside the RTL run; '$9.99' and 'Shotlingo' do not flip.
  5. 5 Hebrew has no uppercase and runs a touch shorter than English, so buttons rarely overflow. Build emphasis with weight, not with fake ALL-CAPS that the script doesn't support.
  6. 6 Some Java/Android toolchains still resolve Hebrew under the legacy locale code 'iw' rather than 'he'. Verify your resource folders actually load.

Fonts for Hebrew

Noto Sans Hebrew, SF Hebrew (iOS system) or Heebo (a widely used Hebrew-first Google font). All cover the five final letterforms plus geresh/gershayim punctuation; avoid niqqud-heavy display faces unless you deliberately need vowel points.

Most common mistake

Treating RTL as a text-direction toggle. Flipping the string but leaving arrows, the icon column and the CTA on the LTR side. Israeli reviewers spot this immediately, and it undercuts the premium quality signal the market expects.

Hebrew localization FAQ

What App Store Connect locale code should I use for Hebrew?

Use he when adding Hebrew (עברית) screenshots in App Store Connect or Google Play Console. Using the wrong code means your localized screenshots never reach Hebrew users.

Does text expansion affect Hebrew screenshot design?

Hebrew runs +0% vs English on average character count. Layout usually holds up, but always test your tightest headlines.

Does Shotlingo automatically localize screenshots to Hebrew?

Yes. Shotlingo auto-translates your App Store screenshot text to Hebrew (עברית) with AI that respects text expansion, RTL layout mirroring, and platform-appropriate fonts. Export the localized bundle ready for App Store Connect locale he.

Do I have to translate my App Store screenshots to Hebrew?

If Hebrew is a major market for your app, yes. Unlocalized screenshots significantly reduce conversion, because users scroll past copy they cannot read. Even partial localization (headlines only) typically beats English-only.

Localize your screenshots to Hebrew automatically

Shotlingo handles expansion, fonts, RTL mirroring, and App Store Connect locale codes for you. Free to try.

Try Shotlingo free →
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