LOCALIZATION GUIDE · cs

Localize App Store Screenshots to Czech

Čeština

Czech Republic = ~10M people, strong CEE app market.

Text expansion
+25%
vs English
Layout risk
Medium
overflow severity
Locale code
cs
App Store Connect

Why Czech matters

Czech reaches ~10M speakers and is one of Central Europe's more mature, quality-sensitive app markets. Its diacritics are a real rendering minefield: it uses ř (a letter and sound almost unique to Czech), plus the háček (caron), which on tall letters like ď and ť must appear as a small raised tick, not a caron floating above. Get either wrong and the copy reads as a clumsy foreign approximation of Czech.

English (source)

Stream your favorite podcasts offline

37 chars

Poslouchejte oblíbené podcasty i offline

40 chars

Localization tips for Czech

  1. 1 Budget ~25% more width than English.
  2. 2 Czech carries háček letters č š ž ě and the near-unique ř. Verify the font has a real ř, not r plus a generic mark.
  3. 3 On tall letters ď and ť the caron becomes a small raised tick (like an apostrophe), not a caron stacked above. A font that floats a full caron over d/t looks wrong.
  4. 4 Distinguish ů (u with ring, 'kroužek') from ú (u with acute): both are valid Czech letters in different positions, so swapping them is a spelling error.
  5. 5 Long vowels (á é í ó ú ý) are phonemic. Dropping the acute changes the word, so don't let a font substitute plain vowels.
  6. 6 Use formal 'Vy' (vykání) for business and finance apps; informal 'ty' (tykání) only for casual consumer products.

Fonts for Czech

Inter, Noto Sans, Roboto and IBM Plex Sans handle Czech well. Verify ř exists, that ď/ť use the correct small raised tick (not a caron floating above), and that ů keeps its ring so it stays distinct from ú.

Most common mistake

Letting a font stack a full caron on top of ď/ť instead of the correct raised tick, or substituting a plain r for ř. Both make the text look like a foreign approximation of Czech rather than the real thing, which Czech reviewers call out.

Czech localization FAQ

What App Store Connect locale code should I use for Czech?

Use cs when adding Czech (Čeština) screenshots in App Store Connect or Google Play Console. Using the wrong code means your localized screenshots never reach Czech users.

Does text expansion affect Czech screenshot design?

Czech runs +25% vs English on average character count. You should design buttons and headlines with explicit overflow headroom, because text that fits in English will break in Czech.

Does Shotlingo automatically localize screenshots to Czech?

Yes. Shotlingo auto-translates your App Store screenshot text to Czech (Čeština) with AI that respects text expansion, and platform-appropriate fonts. Export the localized bundle ready for App Store Connect locale cs.

Do I have to translate my App Store screenshots to Czech?

If Czech is a major market for your app, yes. Unlocalized screenshots significantly reduce conversion, because users scroll past copy they cannot read. Even partial localization (headlines only) typically beats English-only.

Localize your screenshots to Czech automatically

Shotlingo handles expansion, fonts, and App Store Connect locale codes for you. Free to try.

Try Shotlingo free →
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