Localize App Store Screenshots to Portuguese (Portugal)
Português
Portugal = ~10M speakers, plus significant expat communities in EU.
Why Portuguese (Portugal) matters
European Portuguese is a smaller market (~10M) but culturally protective of its own standard. Portugal users have absorbed decades of Brazilian media and will understand pt-BR, yet they notice and dislike its vocabulary in an app made 'for them': 'tela' instead of 'ecrã', 'celular' instead of 'telemóvel'. App Store Connect will not cover Portugal under a generic 'Portuguese', so pt-PT must be added explicitly.
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Localization tips for Portuguese (Portugal)
- 1 Use European vocabulary: 'ecrã' (screen, not 'tela'), 'telemóvel' (phone, not 'celular'), 'transferir' (download), 'aplicação' (app).
- 2 European Portuguese keeps the 'tu' conjugation ('tu fazes') where Brazilian uses 'você faz'. Match the second-person forms.
- 3 Follow the post-1990 orthographic reform: 'ótimo' not 'óptimo', 'ação' not 'acção', 'diretor' not 'director'.
- 4 European Portuguese traditionally sets quotations in guillemets « ».
- 5 Budget 20-30% more horizontal space than English.
- 6 In App Store Connect, Portuguese (Portugal) is a distinct locale from Portuguese (Brazil). Add pt-PT explicitly rather than assuming one 'Portuguese' covers both.
Fonts for Portuguese (Portugal)
Source Sans 3, Karla, or Overpass. Same diacritics as Brazilian (ã õ â ê ô ç), but European Portuguese also traditionally uses guillemets « » for quotations. Pick a font that includes those angle quotes, not just straight and curly ones.
Most common mistake
Letting Brazilian vocabulary leak into a Portugal listing: 'tela' for screen, 'celular' for phone, 'aplicativo' for app. Portuguese users read these as Brazilian rather than their own, even when the rest of the copy is fine.
Portuguese (Portugal) localization FAQ
What App Store Connect locale code should I use for Portuguese (Portugal)?
Use pt-PT when adding Portuguese (Portugal) (Português) screenshots in App Store Connect or Google Play Console. Using the wrong code means your localized screenshots never reach Portuguese (Portugal) users.
Does text expansion affect Portuguese (Portugal) screenshot design?
Portuguese (Portugal) runs +30% vs English on average character count. You should design buttons and headlines with explicit overflow headroom, because text that fits in English will break in Portuguese (Portugal).
Does Shotlingo automatically localize screenshots to Portuguese (Portugal)?
Yes. Shotlingo auto-translates your App Store screenshot text to Portuguese (Portugal) (Português) with AI that respects text expansion, and platform-appropriate fonts. Export the localized bundle ready for App Store Connect locale pt-PT.
Do I have to translate my App Store screenshots to Portuguese (Portugal)?
If Portuguese (Portugal) is a major market for your app, yes. Unlocalized screenshots significantly reduce conversion, because users scroll past copy they cannot read. Even partial localization (headlines only) typically beats English-only.
Localize your screenshots to Portuguese (Portugal) automatically
Shotlingo handles expansion, fonts, and App Store Connect locale codes for you. Free to try.
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