Localize App Store Screenshots to Portuguese (Brazil)
Português (Brasil)
Brazil = ~220M people, largest app market in Latin America by downloads.
Why Portuguese (Brazil) matters
Brazil is Latin America's largest app market and often a top-2 language by install volume for growth-stage apps. Reach is enormous even though ARPU is modest. Brazilian users are vocal reviewers and immediately flag European Portuguese: pt-BR has its own vocabulary (tela, celular, aplicativo, baixar) and drops the 'tu' conjugation in favor of 'você', so a generic 'pt' listing reads as imported from Portugal.
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Localization tips for Portuguese (Brazil)
- 1 Target pt-BR explicitly, not a generic 'pt'. App Store Connect and Google Play treat Brazilian and European Portuguese as separate locales.
- 2 Use 'você' with its third-person conjugation ('você usa'), never the Portuguese 'tu usas'.
- 3 The nasal tilde is phonemic: 'pão' (bread) vs 'pao' is a different (non-)word, so never drop ã/õ.
- 4 Use Brazilian tech vocabulary: 'tela' (screen), 'celular' (phone), 'aplicativo/app', 'baixar' (download).
- 5 Budget 20-30% more horizontal space; Portuguese runs noticeably longer than English.
- 6 Adapt idioms rather than translating literally: 'arrasar' for 'crush it', not the word-for-word 'esmagá-lo'.
Fonts for Portuguese (Brazil)
Rubik, Barlow, or Inter. Portuguese hinges on the nasal tilde ã/õ (as in 'pão', 'opções') plus the circumflex â/ê/ô and the ç. Verify the tilde sits cleanly over the vowel and isn't clipped at large display sizes.
Most common mistake
Reusing a European Portuguese (pt-PT) translation in a Brazilian listing. Brazilians immediately clock 'ecrã', 'telemóvel' and the 'tu' conjugation as 'Portuguese from Portugal', which in this market signals the app wasn't made for them.
Portuguese (Brazil) localization FAQ
What App Store Connect locale code should I use for Portuguese (Brazil)?
Use pt-BR when adding Portuguese (Brazil) (Português (Brasil)) screenshots in App Store Connect or Google Play Console. Using the wrong code means your localized screenshots never reach Portuguese (Brazil) users.
Does text expansion affect Portuguese (Brazil) screenshot design?
Portuguese (Brazil) runs +30% vs English on average character count. You should design buttons and headlines with explicit overflow headroom, because text that fits in English will break in Portuguese (Brazil).
Does Shotlingo automatically localize screenshots to Portuguese (Brazil)?
Yes. Shotlingo auto-translates your App Store screenshot text to Portuguese (Brazil) (Português (Brasil)) with AI that respects text expansion, and platform-appropriate fonts. Export the localized bundle ready for App Store Connect locale pt-BR.
Do I have to translate my App Store screenshots to Portuguese (Brazil)?
If Portuguese (Brazil) is a major market for your app, yes. Unlocalized screenshots significantly reduce conversion, because users scroll past copy they cannot read. Even partial localization (headlines only) typically beats English-only.
Localize your screenshots to Portuguese (Brazil) automatically
Shotlingo handles expansion, fonts, and App Store Connect locale codes for you. Free to try.
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