LOCALIZATION GUIDE · nl-NL

Localize App Store Screenshots to Dutch

Nederlands

Netherlands + Flanders = ~25M speakers. Very high English proficiency.

Text expansion
+20%
vs English
Layout risk
Medium
overflow severity
Locale code
nl-NL
App Store Connect

Why Dutch matters

The Netherlands is the edge case where not localizing is almost an option — English proficiency is extremely high. But localizing still boosts conversion by 10-20% because users feel "this is for me".

English (source)

Design stunning app store screenshots in minutes

48 chars

Ontwerp verbluffende app store screenshots in enkele minuten

60 chars

Localization tips for Dutch

  1. 1 Dutch is 20% longer than English — similar to German but less extreme.
  2. 2 Use Dutch loanwords where they already exist in product context: "Apps", "Screenshots", "Downloaden" are all standard Dutch.
  3. 3 "U" is formal, "je/jij" is informal. Dutch defaults to informal in consumer apps.
  4. 4 Flemish (Belgian Dutch) has minor vocabulary differences but shares the same listing for most apps.

Fonts for Dutch

Any Latin font.

Most common mistake

Assuming Dutch users don't need localization because they speak English. They do — just not to understand, but because it signals respect.

Dutch localization FAQ

What App Store Connect locale code should I use for Dutch?

Use nl-NL when adding Dutch (Nederlands) screenshots in App Store Connect or Google Play Console. Using the wrong code means your localized screenshots never reach Dutch users.

Does text expansion affect Dutch screenshot design?

Dutch runs +20% vs English on average character count. You should design buttons and headlines with explicit overflow headroom — text that fits in English will break in Dutch.

Does Shotlingo automatically localize screenshots to Dutch?

Yes. Shotlingo auto-translates your App Store screenshot text to Dutch (Nederlands) with AI that respects text expansion, and platform-appropriate fonts. Export the localized bundle ready for App Store Connect locale nl-NL.

Do I have to translate my App Store screenshots to Dutch?

If Dutch is a major market for your app, yes. Unlocalized screenshots significantly reduce conversion — users scroll past copy they cannot read. Even partial localization (headlines only) typically beats English-only.

Localize your screenshots to Dutch automatically

Shotlingo handles expansion, fonts, and App Store Connect locale codes for you. Free to try.

Try Shotlingo free →

Compare screenshot localization tools

See how Shotlingo stacks up against other App Store screenshot tools:

Other localization guides