Localize App Store Screenshots to Russian
Русский
~260M Russian speakers across Russia, Belarus, Kazakhstan, and diaspora.
Why Russian matters
Cyrillic is slightly wider per character than Latin — budget extra pixel width even though character counts are similar. Russian users are highly literate and reject machine translation quickly.
Design stunning app store screenshots in minutes
Создавайте потрясающие скриншоты для App Store за минуты
Localization tips for Russian
- 1 Cyrillic characters are visually wider than Latin — even when character count is similar, pixel width grows ~15%.
- 2 Use Noto Sans or Roboto — both have excellent Cyrillic coverage. Avoid fonts that only include Latin.
- 3 Russian has very strict grammar agreement (cases). Auto-translated buttons often have wrong case endings. Proofread with a native speaker.
- 4 Formal "Вы" vs informal "ты" matters. Most apps use "Вы" (formal).
Fonts for Russian
Noto Sans, Roboto, PT Sans, IBM Plex Sans.
Most common mistake
Selecting a Latin-only font that falls back to a bitmap Cyrillic. The screenshot looks fine on your design machine but renders pixelated on user devices.
Russian localization FAQ
What App Store Connect locale code should I use for Russian?
Use ru when adding Russian (Русский) screenshots in App Store Connect or Google Play Console. Using the wrong code means your localized screenshots never reach Russian users.
Does text expansion affect Russian screenshot design?
Russian runs +15% vs English on average character count. Layout usually holds up, but always test your tightest headlines.
Does Shotlingo automatically localize screenshots to Russian?
Yes. Shotlingo auto-translates your App Store screenshot text to Russian (Русский) with AI that respects text expansion, and platform-appropriate fonts. Export the localized bundle ready for App Store Connect locale ru.
Do I have to translate my App Store screenshots to Russian?
If Russian is a major market for your app, yes. Unlocalized screenshots significantly reduce conversion — users scroll past copy they cannot read. Even partial localization (headlines only) typically beats English-only.
Localize your screenshots to Russian automatically
Shotlingo handles expansion, fonts, and App Store Connect locale codes for you. Free to try.
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