LOCALIZATION GUIDE · et

Localize App Store Screenshots to Estonian

Eesti

Estonia = ~1.3M people, tech-savvy population, high per-capita ARPU.

Text expansion
+25%
vs English
Layout risk
Medium
overflow severity
Locale code
et
App Store Connect

Why Estonian matters

Estonia is tiny but hyper-digital. Estonians expect app quality at Silicon Valley standards, including localization. Estonian is related to Finnish, not Russian — do not confuse the two.

English (source)

Design stunning app store screenshots in minutes

48 chars

Kujundage uimastavaid App Store'i ekraanipilte mõne minutiga

60 chars

Localization tips for Estonian

  1. 1 Estonian uses ä, ö, õ, ü. The õ is unique — do not substitute with o.
  2. 2 Budget 25% more horizontal space — Estonian is agglutinative like Finnish.
  3. 3 Estonian has 14 grammatical cases. Proofreading is essential.
  4. 4 Estonians read English fluently but strongly prefer Estonian in consumer apps.

Fonts for Estonian

Noto Sans, Inter.

Most common mistake

Missing õ (o with tilde) — it is a distinct vowel, not a variant of o.

Estonian localization FAQ

What App Store Connect locale code should I use for Estonian?

Use et when adding Estonian (Eesti) screenshots in App Store Connect or Google Play Console. Using the wrong code means your localized screenshots never reach Estonian users.

Does text expansion affect Estonian screenshot design?

Estonian runs +25% vs English on average character count. You should design buttons and headlines with explicit overflow headroom — text that fits in English will break in Estonian.

Does Shotlingo automatically localize screenshots to Estonian?

Yes. Shotlingo auto-translates your App Store screenshot text to Estonian (Eesti) with AI that respects text expansion, and platform-appropriate fonts. Export the localized bundle ready for App Store Connect locale et.

Do I have to translate my App Store screenshots to Estonian?

If Estonian is a major market for your app, yes. Unlocalized screenshots significantly reduce conversion — users scroll past copy they cannot read. Even partial localization (headlines only) typically beats English-only.

Localize your screenshots to Estonian automatically

Shotlingo handles expansion, fonts, and App Store Connect locale codes for you. Free to try.

Try Shotlingo free →

Compare screenshot localization tools

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