LOCALIZATION GUIDE · id

Localize App Store Screenshots to Indonesian

Bahasa Indonesia

Indonesia = ~270M people, SEA's largest app download market.

Text expansion
+15%
vs English
Layout risk
Medium
overflow severity
Locale code
id
App Store Connect

Why Indonesian matters

Indonesian (Bahasa Indonesia) is the language of a huge, young smartphone population. Growth-stage apps that localize to Indonesian often see 20-30% higher install conversion in SEA.

English (source)

Design stunning app store screenshots in minutes

48 chars

Desain tangkapan layar App Store yang menakjubkan dalam hitungan menit

70 chars

Localization tips for Indonesian

  1. 1 Indonesian is close to Malay — ~80% mutual intelligibility. But they are separate App Store locales.
  2. 2 Budget 15% more horizontal space.
  3. 3 Indonesian defaults to informal tone in consumer apps — "kamu" is fine.
  4. 4 Google Play uses "id" but Android resource folders use legacy "values-in". Double-check your build.

Fonts for Indonesian

Any Latin font.

Most common mistake

Confusing Indonesian (id) with Malay (ms) and shipping one for both. They are different markets.

Indonesian localization FAQ

What App Store Connect locale code should I use for Indonesian?

Use id when adding Indonesian (Bahasa Indonesia) screenshots in App Store Connect or Google Play Console. Using the wrong code means your localized screenshots never reach Indonesian users.

Does text expansion affect Indonesian screenshot design?

Indonesian runs +15% vs English on average character count. Layout usually holds up, but always test your tightest headlines.

Does Shotlingo automatically localize screenshots to Indonesian?

Yes. Shotlingo auto-translates your App Store screenshot text to Indonesian (Bahasa Indonesia) with AI that respects text expansion, and platform-appropriate fonts. Export the localized bundle ready for App Store Connect locale id.

Do I have to translate my App Store screenshots to Indonesian?

If Indonesian is a major market for your app, yes. Unlocalized screenshots significantly reduce conversion — users scroll past copy they cannot read. Even partial localization (headlines only) typically beats English-only.

Localize your screenshots to Indonesian automatically

Shotlingo handles expansion, fonts, and App Store Connect locale codes for you. Free to try.

Try Shotlingo free →

Compare screenshot localization tools

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