LOCALIZATION GUIDE · ms

Localize App Store Screenshots to Malay

Bahasa Melayu

Malaysia + Brunei + parts of Singapore = ~30M speakers.

Text expansion
+15%
vs English
Layout risk
Medium
overflow severity
Locale code
ms
App Store Connect

Why Malay matters

Malay and Indonesian are closely related but culturally distinct. Malaysian users prefer Malay listings, Indonesian users prefer Indonesian — using one for both hurts both.

English (source)

Design stunning app store screenshots in minutes

48 chars

Reka tangkap layar App Store yang menakjubkan dalam beberapa minit

66 chars

Localization tips for Malay

  1. 1 Budget 15% more horizontal space.
  2. 2 Malay uses slightly different vocabulary than Indonesian ("tangkap layar" vs "tangkapan layar" for screenshot).
  3. 3 English loanwords are common in Malay ("app", "download") — heavy purism sounds artificial.
  4. 4 Malaysia has a large English-speaking user base; partial localization (Malay headlines, English UI) is accepted.

Fonts for Malay

Any Latin font.

Most common mistake

Auto-translating Indonesian to Malay with a find-and-replace. Native speakers spot it immediately.

Malay localization FAQ

What App Store Connect locale code should I use for Malay?

Use ms when adding Malay (Bahasa Melayu) screenshots in App Store Connect or Google Play Console. Using the wrong code means your localized screenshots never reach Malay users.

Does text expansion affect Malay screenshot design?

Malay runs +15% vs English on average character count. Layout usually holds up, but always test your tightest headlines.

Does Shotlingo automatically localize screenshots to Malay?

Yes. Shotlingo auto-translates your App Store screenshot text to Malay (Bahasa Melayu) with AI that respects text expansion, and platform-appropriate fonts. Export the localized bundle ready for App Store Connect locale ms.

Do I have to translate my App Store screenshots to Malay?

If Malay is a major market for your app, yes. Unlocalized screenshots significantly reduce conversion — users scroll past copy they cannot read. Even partial localization (headlines only) typically beats English-only.

Localize your screenshots to Malay automatically

Shotlingo handles expansion, fonts, and App Store Connect locale codes for you. Free to try.

Try Shotlingo free →

Compare screenshot localization tools

See how Shotlingo stacks up against other App Store screenshot tools:

Other localization guides