Localize App Store Screenshots to Norwegian
Norsk
Norway = ~5M people, extremely high per-capita ARPU.
Why Norwegian matters
Norway has one of the highest per-capita app spends globally. Two written forms exist: Bokmål (majority) and Nynorsk (minority). Most apps target Bokmål only.
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Localization tips for Norwegian
- 1 Target Bokmål (nb) unless you have specific Nynorsk audience. Norwegians read Bokmål fluently regardless of primary form.
- 2 iOS .lproj folder is "nb.lproj" but App Store Connect displays it as "Norwegian" with code "no".
- 3 Norwegian uses æ, ø, å — make sure your font supports these.
- 4 Norwegian tone is direct and pragmatic. Avoid marketing fluff.
Fonts for Norwegian
Any Latin font.
Most common mistake
Using 'no' (generic Norwegian) folder in iOS Xcode — it should be 'nb' (Bokmål).
Norwegian localization FAQ
What App Store Connect locale code should I use for Norwegian?
Use no when adding Norwegian (Norsk) screenshots in App Store Connect or Google Play Console. Using the wrong code means your localized screenshots never reach Norwegian users.
Does text expansion affect Norwegian screenshot design?
Norwegian runs +20% vs English on average character count. You should design buttons and headlines with explicit overflow headroom — text that fits in English will break in Norwegian.
Does Shotlingo automatically localize screenshots to Norwegian?
Yes. Shotlingo auto-translates your App Store screenshot text to Norwegian (Norsk) with AI that respects text expansion, and platform-appropriate fonts. Export the localized bundle ready for App Store Connect locale no.
Do I have to translate my App Store screenshots to Norwegian?
If Norwegian is a major market for your app, yes. Unlocalized screenshots significantly reduce conversion — users scroll past copy they cannot read. Even partial localization (headlines only) typically beats English-only.
Localize your screenshots to Norwegian automatically
Shotlingo handles expansion, fonts, and App Store Connect locale codes for you. Free to try.
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