LOCALIZATION GUIDE · pl

Localize App Store Screenshots to Polish

Polski

~40M Polish speakers, Poland = CEE region's largest app market.

Text expansion
+30%
vs English
Layout risk
High
overflow severity
Locale code
pl
App Store Connect

Why Polish matters

Polish is one of the longest European languages by word count. Polish also has 7 grammatical cases, which means auto-translation frequently produces awkward phrases. Human proofreading is non-negotiable.

English (source)

Design stunning app store screenshots in minutes

48 chars

Projektuj oszałamiające zrzuty ekranu App Store w kilka minut

61 chars

Localization tips for Polish

  1. 1 Budget 30% more horizontal space than English — Polish is verbose.
  2. 2 Use Polish diacritics (ą, ć, ę, ł, ń, ó, ś, ź, ż). Missing them destroys trust.
  3. 3 Grammatical case matters. Buttons labeled incorrectly by case (nominative vs accusative) sound broken.
  4. 4 Formal "Pan/Pani" for business apps, informal "Ty" for consumer apps.

Fonts for Polish

Any Latin font with full Polish diacritic coverage.

Most common mistake

Shipping machine-translated Polish without a human review. The grammatical errors are subtle to non-speakers but obvious to users.

Polish localization FAQ

What App Store Connect locale code should I use for Polish?

Use pl when adding Polish (Polski) screenshots in App Store Connect or Google Play Console. Using the wrong code means your localized screenshots never reach Polish users.

Does text expansion affect Polish screenshot design?

Polish runs +30% vs English on average character count. You should design buttons and headlines with explicit overflow headroom — text that fits in English will break in Polish.

Does Shotlingo automatically localize screenshots to Polish?

Yes. Shotlingo auto-translates your App Store screenshot text to Polish (Polski) with AI that respects text expansion, and platform-appropriate fonts. Export the localized bundle ready for App Store Connect locale pl.

Do I have to translate my App Store screenshots to Polish?

If Polish is a major market for your app, yes. Unlocalized screenshots significantly reduce conversion — users scroll past copy they cannot read. Even partial localization (headlines only) typically beats English-only.

Localize your screenshots to Polish automatically

Shotlingo handles expansion, fonts, and App Store Connect locale codes for you. Free to try.

Try Shotlingo free →

Compare screenshot localization tools

See how Shotlingo stacks up against other App Store screenshot tools:

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