Localize App Store Screenshots to Thai
ไทย
Thailand = ~70M people, high smartphone penetration.
Why Thai matters
Thai has no word spaces. This is not a bug — it is how Thai is written. Line-breaking is done by rules, not by spaces, which means naive text wrapping breaks words in the wrong place.
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Localization tips for Thai
- 1 Use a Thai-aware line-breaker or text will wrap mid-word.
- 2 Thai has tone marks that can stack 2-3 levels above the baseline — increase line-height generously.
- 3 Use Noto Sans Thai or IBM Plex Sans Thai.
- 4 Thai App Store users often read English UI alongside Thai headlines. Partial localization is accepted.
Fonts for Thai
Noto Sans Thai, IBM Plex Sans Thai.
Most common mistake
Letting your design tool wrap Thai text on character boundaries. Thai words get cut in half, becoming unreadable.
Thai localization FAQ
What App Store Connect locale code should I use for Thai?
Use th when adding Thai (ไทย) screenshots in App Store Connect or Google Play Console. Using the wrong code means your localized screenshots never reach Thai users.
Does text expansion affect Thai screenshot design?
Thai runs -5% vs English on average character count. Layout usually holds up, but always test your tightest headlines.
Does Shotlingo automatically localize screenshots to Thai?
Yes. Shotlingo auto-translates your App Store screenshot text to Thai (ไทย) with AI that respects text expansion, and platform-appropriate fonts. Export the localized bundle ready for App Store Connect locale th.
Do I have to translate my App Store screenshots to Thai?
If Thai is a major market for your app, yes. Unlocalized screenshots significantly reduce conversion — users scroll past copy they cannot read. Even partial localization (headlines only) typically beats English-only.
Localize your screenshots to Thai automatically
Shotlingo handles expansion, fonts, and App Store Connect locale codes for you. Free to try.
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